Membership Flow Chart

graph LR %% Styling classDef trial fill:#FFE5E5,stroke:#FF9999 classDef annual fill:#E5F2FF,stroke:#99C7FF classDef lifetime fill:#E5FFE5,stroke:#99FF99 classDef allAccess fill:#FFE5FF,stroke:#FF99FF classDef expired fill:#FFE5CC,stroke:#FFCC99 classDef communication fill:#F0F0F0,stroke:#666 %% Trial Flow Start([Start]) –> Trial[Trial Member] Trial –> TrialBounce{Trial
Complete?} TrialBounce –>|No| TrialExpired[Trial Expired] TrialBounce –>|Yes| AnnualSignup[Annual Member Sign Up] Trial -.-> Comms1[eNews
Sociocs
Keap] %% Annual Flow AnnualSignup –> AnnualBounce{Annual
Bounce?} AnnualBounce –>|Yes| AnnualBounceState[Annual Bounce] AnnualBounce –>|No| AnnualMember[Annual Member] AnnualBounceState –> AnnualBounceConversion{Converts?} AnnualBounceConversion –>|Yes| AnnualMember AnnualBounceConversion –>|No| ExpiredMember AnnualBounceState -.-> Comms5[eNews
Sociocs
Keap] %% Annual Member Flow AnnualMember –> AnnualDecision{Renewal
Time?} AnnualDecision –>|Renew| AnnualRenewal[Annual Renewal Member] AnnualDecision –>|No Renewal| ExpiredMember[Expired Member] AnnualDecision –>|Upgrade| LifetimeMember[Lifetime Member] AnnualMember -.-> Comms2[eNews
Sociocs
Keap] %% Annual Renewal Flow AnnualRenewal –> RenewalDecision{End of
Renewal Year?} RenewalDecision –>|Continue| AnnualRenewal RenewalDecision –>|Upgrade| LifetimeMember RenewalDecision –>|No Renewal| ExpiredMember %% Lifetime Flow LifetimeMember –> LifetimeDecision{Upgrade
Options?} LifetimeDecision –>|Stay| LifetimeMember LifetimeDecision –>|Upgrade| LifetimeAllAccess[Lifetime All Access] LifetimeMember -.-> Comms3[eNews
Sociocs
Keap] %% All Access Flow AnnualMember –>|Upgrade| AnnualAllAccess[Annual All Access] AnnualAllAccess –> AllAccessDecision{After First
Year?} AllAccessDecision –>|Renew| AnnualAllAccessRenewal[Annual All Access Renewal] AllAccessDecision –>|Upgrade| LifetimeAllAccess[Lifetime All Access] AllAccessDecision –>|No Renewal| LifetimeMember AnnualAllAccess -.-> Comms6[eNews
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Keap] LifetimeAllAccess -.-> Comms4[eNews
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Keap] %% Annual All Access Renewal AnnualAllAccessRenewal –> AllAccessRenewalDecision{Renewal
Decision?} AllAccessRenewalDecision –>|Renew| AnnualAllAccessRenewal AllAccessRenewalDecision –>|Upgrade| LifetimeAllAccess AllAccessRenewalDecision –>|Downgrade| LifetimeMember %% Apply styles class Trial,TrialExpired trial class AnnualSignup,AnnualMember,AnnualRenewal,AnnualBounceState annual class LifetimeMember lifetime class AnnualAllAccess,LifetimeAllAccess,AnnualAllAccessRenewal allAccess class ExpiredMember expired class Comms1,Comms2,Comms3,Comms4,Comms5,Comms6 communication